LeBron's Sprite Disaster

LeBron's Sprite commercial that's been playing every 35 seconds on TNT playoff coverage, and just came on as I'm writing this (let's see if I can finish the post before the commercial ends... awww crap), is just awful. It's painfully not funny. Like a dentist dressed as a clown, but who isn't being jolly and is scaling your gums without anesthesia.
You've seen it; it has Bronny shooting up a giant tongue with lemon and lime paint balls. The whole thing is supposed to be like subliminal messaging, only they club you in the face with all the images, so it doesn't really activate your subconscious... although I do feel like playing paintball. It feels like they were hedging their bets, thinking "either they'll think it's avant garde and cool, or they'll think it's ridiculous and funny."
I also take issue with their "lymon," ad campaign for two reasons. First, that's not ground breaking. Citrus sodas were founded on the concept of lemon and lime. They've always featured the mix. From 7Up through Mello Yellow, none of them were strictly lemon, or strictly lime. The fact that Sprite is unveiling the lemon and lime together in a drink like it's an SUV that runs on Tang is just insulting. Secondly, and this may be the most important factor, "lymon," purports to be a mix between lemon and lime, which is all well and good. But neither the word lemon, nor the word lime, feature the letter "Y."
And as I wrap this up, it comes on again... I'm buying stock in 7Up.

Thursday Picks and Rolls

First off, the other day when I posted Artested Development, I thought I was being an uberclever genius. Turns out I was not the first genius to think of that clever title.

LeBron is "back," which in itself is misleading as it suggests he was not balling all year, and everyone's jumping back on board. I'd love to hear what Kevin Brewer thinks after Bronny single handedly owned the Pistons last night. The thing to notice is the double doubles posted by Z and Gooden. It was Z's first in a month and Goodie's first in 3 weeks. When Bronson's better the Cavs are better, 'cause the only way to stop him is to throw all 5 guys in his way and hope whoever he dishes to misses an open shot (or Bron goes to the line, and your %s are similar).

Shaqalacka sticks it in and breaks it off on the Bulls. Let's see, a 33-14 fourth quarter against one of the best defensive teams in the league... Yeah Shaq's really fallen off...

Taiwanese ballers show 'Melo how to not be a puss.



Big dude in a Uruguayan league knocks a ref unconscious. And then a bunch of idiots take off their shirts as if that's really gonna unshatter this poor guy's jaw.



Basketbawful takes Scoop Jackson to task on this much ballyhooed Top 10 Centers list.


Adrian Wojnarowski thinks Kobe could've, and should've, drawn a bigger suspension. And then flatly states that Kobe could whoop Jaric's ass... which everyone, even Jaric, can agree on.

Haven't seen this in a while, but it's still freakin' awesome.